Research Diary 5 Essay Example | Topics and Well Written Essays - 500 words - 1

Research Diary 5 - Essay Example I therefore, think that by correctly addressing the letter and using language that is non-offending and is able to send the desired message are important principles of writing business letters. Using rhetoric approach in business writing has emerged as critical issue because it exploits the tenets of human psychology to ensure that the basic purpose of writing business letter is accomplished with high success. Rhetoric enables individuals to use persuasive language that adds to the effectiveness of written discourse. According to Aristotle, the three appeals of rhetoric are ethos, pathos and logos (2011). Ethos conveys writer’s credibility, pathos appeals emotionally and logos use rationalization to emphasize their points. The three paradigms of writing are therefore vital ingredients that significantly lend credibility to the writer and the written discourse. Consequently, business writing exploits rhetoric principles to communicate effectively one’s intended message to persuade the reader and exhort desired response. These are essential benefits of rhetoric approach in business writing. The various methods of persuasion become highly crucial imperatives as they tend to provide information and send appeal in manner that clearly rationalizes the issues so that reader is convinced. If the business letter lacks conviction and strong logical explanations, the reader is not able to understand the points raised and fails to respond appropriately or as desired. Thus, the very purpose of writing business letter fails and writer is not able to achieve his/her goal. As such, effective business writing becomes important for communicating the desired message in manner that requires least effort in understanding the core issue by the reader/ audience. The success of project completion relies heavily on effective teamwork and strong communication channels within team members.